Beyond Price: Evaluating Information Products

Presenter: Margaret (Marge) King, CEO of InfoRich Group, Inc., and co-editor of Prospect Research Review.

Platforms are changing, information providers are merging, and revenue models are shifting. Analytics are becoming increasingly more important for prospect researchers to do an effective job. New products for researchers are regularly appearing in the marketplace. However, workplace budgets are shrinking. How can you justify buying new tools—or justify spending more of your organization’s budget—for your work? How do researchers find the time to evaluate existing products and new tools to make the best use of their budget? In this presentation we will explore some of the industry changes and offer a systematic way to evaluate new and existing information products needed to get your job done.

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