Free IBM Webinar: Ditch the crystal ball—and see what’s really likely to happen

  • 05/26/2016
  • 2:00 PM - 3:00 PM
  • Webinar -

Registration at

Featuring Stephen Lambert, PhD, Advancement Research & Analyst, Susquehanna University (and APRA PA member!)


It can be tempting to follow a “hunch” or look to past experience when it’s time to create goals, prospect major donors or reshape your organization’s messaging. It can also be a big mistake—one that leads to inaccurate and inefficient results.

But how can you move past those hunches and the inevitable tendency to look backward? Learn from the experts. Join Stephen Lambert, advancement researcher and analyst at Susquehanna University and IBM nonprofit analyst Alex Oftelie for an eye-opening webinar on Thursday, May 26 at 2 pm EDT.

You’ll learn important strategies for forecasting, getting ahead of annual giving and managing the “needle in the haystack” problem of finding your best major donors. And you’ll come away with new ideas and techniques you can start using the very same day.


Stephen W. Lambert, PhD.

Advancement Researcher & Analyst

Susquehanna University

A native of Bridgewater, VA, Stephen Lambert has served as an advancement researcher and analyst at Susquehanna University in Selinsgrove, PA since January 2015. He curates data that identifies and ranks prospective donors through traditional research methods and predictive modeling. By introducing predictive analytics to the university’s Office of Development, he is helping the school’s administrators take advantage of strategic applications designed to solve complex business problems. Stephen is a graduate of the Nonprofit and Community Leadership doctoral program in the School of Strategic Leadership Studies in the College of Business at James Madison University.

Alex Oftelie

Subject Matter Expert

Business Analytics Group, IBM

Alex Oftelie is a Non-Profit Subject Matter Expert for IBM where he specializes in helping clients understand and demonstrate the impact of Business Analytics on fundraising and engagement efforts of Non-Profit’s throughout North America. Alex’s specific areas of expertise include predictive modeling, business impact analysis, survey design and sampling methodology, analytics training, and analytics implementation.

Prior to working with IBM Alex was the Director of Analytics at the fundraising consulting firm Bentz Whaley Flessner. In this role he worked with hundreds of leading non-profits in Higher Education, Healthcare, Community and the Arts, helping them transform their philanthropic operations. Alex is a recognized speaker and trainer for CASE, AHP, and APRA. He holds a Bachelor of Arts from St. Olaf College and a Masters of Public Affairs from the University of Minnesota

APRA Pennsylvania is a 501(c)3 non-profit organization and is a state chapter of APRA, an international membership organization that "serves and educates fund-raising professionals interested in advancement research and promotes the profession of advancement research."

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