APRA NY: To Affinity and Beyond: A Look at Understanding a Donor's Connection to Your Mission

  • 04/01/2020
  • 12:00 PM - 1:00 PM
  • Your Desk

Registration is required on APRA-NY's website by Tuesday, March 31 at noon. 

Historically, prospect development had an overarching focus on wealth. But in an evolving nonprofit world, where charitable donations are stagnant and the number of individual donors is decreasing, wealth alone is no longer enough. Finding new gift prospects with a history of giving to causes similar to yours is critical to saving you time and focusing efforts on your best prospects.

Join us as we dive deep into the value of understanding a prospect’s affinity. We’ll cover tips and strategies you can use to include affinity in your wealth screening and prospect research as well as the process to identify prospects who have the greatest potential in becoming major gift donors.

Registration Deadline: Tuesday, March 31, at 12:00 p.m.

Details for accessing the webinar will be emailed to all registered attendees the afternoon of Tuesday, March 31, 2020.


APRA Pennsylvania is a 501(c)3 non-profit organization and is a state chapter of APRA, an international membership organization that "serves and educates fund-raising professionals interested in advancement research and promotes the profession of advancement research."

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