Webinar: RFM Analysis

  • 04/21/2020
  • 1:00 PM - 2:00 PM
  • Your House

Webinar: RFM Analysis


IF YOU WANT TO REGISTER PLEASE EMAIL lauren.woodring@philamuseum.org DIRECTLY FOR THE LINK 

Join Marianne Pelletier and Jennifer Filla for a FREE webinar hosted by Apra PA. 

Nonprofits are increasingly using marketing techniques to identify and solicit donors, even at the Major Gifts level. In this session, we demonstrate a favorite: Using recency, frequency, and monetary value to find the best prospects in your pool and those prospects who need more cultivation. How to build an RFM score and how to use it in prospecting will be demonstrated.

Cost: FREE

Recording: Will be sent to registrants afterwards 

Log In: Will be sent to registrants via separate email

Questions: lauren.woodring@philamuseum.org


APRA Pennsylvania is a 501(c)3 non-profit organization and is a state chapter of APRA, an international membership organization that "serves and educates fund-raising professionals interested in advancement research and promotes the profession of advancement research."

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