Webinar: RFM Analysis
IF YOU WANT TO REGISTER PLEASE EMAIL lauren.woodring@philamuseum.org DIRECTLY FOR THE LINK
Join Marianne Pelletier and Jennifer Filla for a FREE webinar hosted by Apra PA.
Nonprofits are increasingly using marketing techniques to identify and solicit donors, even at the Major Gifts level. In this session, we demonstrate a favorite: Using recency, frequency, and monetary value to find the best prospects in your pool and those prospects who need more cultivation. How to build an RFM score and how to use it in prospecting will be demonstrated.
Cost: FREE
Recording: Will be sent to registrants afterwards
Log In: Will be sent to registrants via separate email
Questions: lauren.woodring@philamuseum.org
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